Videos to Support Health, Wellness, Awareness & Self-care (VISHWAS)
A patient education initiative
Given the vast complexity of healthcare, disparity of education and access across the country, strong patient education is a key success factor for enhancing quality of healthcare in India. Nevertheless, it is difficult and complicated to develop scalable clinically validated, localized, multi-lingual and accessible patient education content. A patient in Kerala and a patient in Uttar Pradesh may share a diagnosis, but rarely share a language, a diet, or the same access to care. Content that works for one can quietly fail the other. The emergence of new Digital & AI technologies now makes it possible for us to bridge this gap in India.
What is VISHWAS?
VISHWAS (Videos to Support Health, Wellness, Awareness & Self-care) is an open-source patient education initiative which attempts to leverage Digital & AI technologies to deliver high-quality, clinically approved, multilingual and culturally relevant patient education content. VISHWAS videos are designed to support self-care, informed decision-making, improve treatment adherence, and simplify complex medical information into easy-to-understand formats.
VISHWAS videos have been developed in partnership with National Cancer Grid (NCG) and Research Society for the Study of Diabetes in India (RSSDI), in cancer and diabetes respectively. Every VISHWAS video is clinically reviewed by NCG Oncologists or RSSDI diabetologists and is freely accessible to hospitals, clinics, patients, and caregivers across India. These videos fill that gap with structured, trustworthy education, in their own language, on their own phone, whenever they need it.
Access free education videos, across 4 languages, hosted with our partners
Content is developed in English, Hindi, Marathi and Tamil, with each language independently reviewed by Subject Matter Experts (SME) for clinical accuracy. These are hosted on the official NCG* and RSSDI YouTube channels, with more disease areas and languages in the making.
*VISHWAS Cancer videos launching soon. Stay tuned!
VISHWAS Diabetes Videos
Why VISHWAS exists?
There is a real need for high-quality, authoritative, localised, multi-lingual, and simple Digital patient education to cover the large and diverse Indian population. VISHWAS extends the conversation beyond the consultation room, so patients and the people caring for them can access clinically validated content, without the barriers of language, cost, or access.
Features of VISHWAS
Multilingual
Content is available in multiple Indian languages to ensure accessibility across diverse populations, patients, and caregivers.
Clinically Approved
All content is developed and reviewed by expert clinicians from NCG and RSSDI, ensuring accuracy and reliability.
Hyperlocal
Content which is appropriate to local cultural, environmental, and lifestyles relevant to population in India.
AI-Powered
Leverages latest AI video generation technologies for scalable multi-lingual content development.
How to deploy VISHWAS in your clinic or hospital setting?
Patient education is most useful when it is available where patients already seek care and information. VISHWAS is therefore designed to work across the healthcare ecosystem - from hospitals and clinics to public health programmes, digital health platforms and partner channels.
Integrating VISHWAS into existing healthcare channels and workflows allows clinician-validated education to reach patients and caregivers at multiple points in their care journey - from diagnosis, treatment, to everyday management at home.
Hospitals & Clinics
Hospitals, and clinics networks can introduce patients to relevant VISHWAS videos through point of-care materials, QR codes and direct digital sharing.
Community Outreach
State and district health programmes, ASHAs, ANMs, health camps and community initiatives can use VISHWAS to extend trusted content into communities.
Digital Health Systems
Videos can be integrated into EMRs, HIS platforms and clinic management systems, allowing relevant education to become part of existing clinical workflows.
Partner Ecosystems
Insurance platforms, e-pharmacies and other patient-facing healthcare partners can help extend the reach of VISHWAS beyond traditional points of care.
VISHWAS Steering Committee
Dr. Sanjay Agarwal
EC Member, RSSDI
Ms. Gunjan Arya
Content & Design Expert; Former CEO, OML Media
Mr. Neeraj Jain
Director - Growth Operations, AMEE, PATH
Dr. Rakesh Parikh
Secretary General, RSSDI
Dr. Manju Sengar
Professor, Medical Oncology, Tata Memorial Hospital
Mr. Ishmeet Singh
CEO, Central Square Foundation
Dr. Ashlesha Tawde-Kelkar
Associate Professor, Centre of Excellence for Digital Health, MUHS
Prof. Sanjay Zodpey
President, Public Health Foundation of India
The entire digital video library, for WhatsApp/SMS/CMS/App integration, can be made available upon request.
Write to us at shradha@koitafoundation.org
To learn more about VISHWAS, kindly fill the below details: